Sunday, April 26, 2009

To, Dear Fake IPL Blogger

Man, u r doing a great job. I appreciate your writing skills and above all, the naming convention u follow.

I don't know, if u r really amongst one of them, or just a marketing trick, but u rock!!

However, here are some suggestions and my feelings on IPL.

First of all, I am not a big fan of IPL. I don't get the same thrill as I get while watching an ODI, but still I like IPL as it could be a defining moment for India. International cricket super stars playing under the flag of Indian Cities and states and competing for a trophy having the map of India depicted on it, is surely something to be proud of.

However, the tournament can do a lot of things to make it more interesting and marketable. Here are just a few of them. I have many more such ideas hidden inside my business brain, but they don't come free :)

A couple of ideas, without the consultancy fee:

(Mr. Fake IPL Blogger, could you pass on these ideas to Lalit Modi and co.?)

1. Umpire's eye view. We now have so many cameras placed everywhere inside the cricketing arena. Why not put a camera on Umpire's Hat, with a corporate logo of course, to balance off the costs and at the same time, get some decent profit. I am sure, we'll need to see the Umpire's eye view a lot of times making the camera an instant hit and also a good source of earning revenues. Viewers won't complain either.

2. Why is the DLF Maxima, is still just a six, with a fancy name attached to it. Howz anyone gonna remember that name, after the tournament and how's it any different, in the first place?

Calling Rabri Devi as Rakhi Sawant or Dr. Manmohan Singh as Raghu Ram of Roadies, won't make them more interesting....it's just foolish and instead frustrate the viewers. A DLF Shot must be of 8 runs and a Maxima should add at least 10 runs to the score board. May be, when the ball crosses a certain distance or even better, hits a handsomely paying corporate logo displayed on a huge board somewhere in the stands. Imagine, the chasing team needing 10 or 20 runs in the last two balls. All focus will be set on that revenue-generating display board. Good for the batsman, better for the viewers, but best for the IPL's balance sheet. God have mercy on the baller, though :)

3. This one is a no-brainer. Please, no more strategy breaks. IPL is about making more runs, and not more strategies (unlike KKR). I understand, it's difficult to show many ads in this shorter version of the game, but these strategy breaks are stupid. If really needed, ask the cheerleaders to promote a brand on every boundary or wicket. In the longer run, I don't see any future for these cheer leaders either. SRK, Preity and Big Sister are enough. I'll understand if SRK decides to stay away from managing his team and multiple captains, but he can still demand a huge cheque in return for his services of dancing at the dias with cheer-leaders (who if looked closely, may look like Ka Ka Ka Ka Kiran...oops that's outdated...it's Ka Ka Ka Karan now).

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